CORPORATE SOCIAL RESPONSIBILITY provides Baskin Robbins
with a central frame of reference for organizational decisions, strategic goal setting and behaviors that respect all of our stakeholders. Corporate Social Responsibility is also a way to formalize our tradition of doing what's right for our consumers, franchisees, employees and the communities they serve.
Vision: Serving Responsibly
To be recognized as a company that responsibly serves our guests, franchisees, employees, communities, business partners, and the interests of our planet.
To be recognized as a company that responsibly serves our guests, franchisees, employees, communities, business partners, and the interests of our planet.
Employees: From employees to franchisees, Baskin Robbins believe in treating everyone with respect and fairness so they are empowered to reach their goals.
Consumers: Baskin Robbins are passionate about offering our guests delicious products they will enjoy, giving them plenty of menu options, and providing accurate nutrition information so they can make the best choices for themselves.
Environment: Baskin Robbins recognize that everything they do has an impact on the environment. From the materials they use, to the way they construct and operate our stores, they are committed to adopting better, more sustainable approaches whenever possible.
Consumers: Baskin Robbins are passionate about offering our guests delicious products they will enjoy, giving them plenty of menu options, and providing accurate nutrition information so they can make the best choices for themselves.
Environment: Baskin Robbins recognize that everything they do has an impact on the environment. From the materials they use, to the way they construct and operate our stores, they are committed to adopting better, more sustainable approaches whenever possible.
Mission
- Honesty - Embrace the truth about oneself and the world.
- Transparency - Demonstrate openness and vulnerability.
- Humility - Acknowledge own mistakes and commit to learning.
- Integrity - Say what you think and do what you say.
- Respectfulness - Honor the dignity, inclusion, and diversity of others.
- Fairness - Do what is right based on common principles.
- Responsibility - Make yourself accountable to the community.
- Leadership - Responsibility with passion at every level.
- Innovation - Excellence in everything we do.
- Execution - Ownership and accountability for results, success and failure.
- Social Stewardship - Demonstration of good corporate citizenship and responsibility to all constituencies.
- Fun - Approach every challenge with enthusiasm, energy and excitement... celebrate every step of the way!”
No comments:
Post a Comment